Ford
Having been asked to bring Ford’s iconic ‘Backbone of Britain’ advert into the 21st Century, the team didn’t want to settle for a simple remake.
Alongside the wonderful creative team of Luke Till and Lawrence Bushell (www.creativecharlatans.com), a campaign was crafted that spans TV, social and OOH, which pays ode to the workers of Britain - the united force that keep the country running. And of course, the vehicles that they rely on every day.
‘Proud to Serve’
